The celluloid, The Merchants of Cool, presented an in-depth look at the relationship between foodstuff giants and the individuality and collectedness of teens today. I was surprise by some(a) of the things immortalisen in the movie; not that I was bestial of the harsh marketing tactics used by companies to change their product, further I was asleep of the extent that some atomic number 18 ordain to go to. queen for instance, paid teenagers $50 apiece to come, dance, and agree a true(p) time at the put together companionship for its website. This party was film by MTV, and broadcast to millions of teens who were then influenced by this new impulsion. To me, it seems that by attempting to discover cool trends sooner they flourish, with cool hunting, companies themselves last kill whatever trends they find. They are supporting trends that may possess never surfaced without intervention, and repressing others that they deemed unmarketable. The results of this longing for precognition of the next trend are frequently unsavory, as is seen in the case of MTVs ethnographical study, where researchers visited teens at their homes and attempted to canvas them as if their individuality could be synthesized and then marketed. From these studies, arose what The Merchants of Cool bring up the mook and the midriff.
The mook is an highly rude and green slip who completely disregards what others hypothesize of him and his actions. This case is portrayed by actors such as tom chiliad and is seen in the show Jackass. The midriff is the character that media says a teenage lady friend should be; comfortable and highly liberal with her sexuality. These standards that the media creates are evidently flawed. The movie also undefended my eyeball to a fewer astonishing points, such as the fact that teens see 3,000 ads per... If you desire to get a profuse essay, lodge it on our website:
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