American Eagle Industry Analysis

Man eldwork forcet 471 Spring 2012 American double birdie Outfitters Inc. Industry Analysis randy Frazier, Erin Jones, and Shane Vass alto pointhero Management 471 Spring 2012 American Eagle Outfitters Inc. Industry Analysis steaming Frazier, Erin Jones, and Shane Vassallo HISTORY: American Eagle Outfitters was founded by Mark & fibre A; Jerry Silverman as a subsidiary of Retail Ventures, Inc., which operated Silvermans Menswear. The br opposites, be truly business orientated people, at last sold their new(prenominal) businesses and decided to nidus strictly on AEO. Up until 1990, the connection focused on private-label merchandise, but in 1991, Schottensteins, a 50% owner of AEO, bought away the remaining 50% amour from the Silverman family, and AEO eventually went public by 1994. After going public, the familiarity decease to grow significantly everywhere the next some historic period in both(prenominal) its number of stores and in revenue. By 1998, American Eagle launched its direct-to-consumer website, www.ae.com. Then, in 2000, American Eagle cap sufficient its five-hundredth store, where they crossed the b enacts and spread out into Canada. With the opening of AEOs first Canadian store, the beau monde was able to generate a set down lowest income of $105.5 million during the alike year.

Over the next few years, AEO act to maintain settle down growth within the US and Canada, and by 2006, the retail company was ranked #1 in denim sales by 15-25 year olds above all some other specialty retailers in the industry. They were also ranked #1 in filths that college students could not defy without. Because of the early success of American Eagle, the company decided it precious to try and purport a big audience by incorporating new brands that would attract other age groups since the company up until this point was solely producing cloak for men and women ages 15-25. They opened 2 new brands in 2006. M+O (Martin and Osa), which targeted 25-40 year olds, and Aerie, which caters to women 15-21. In 2008, AE launched another new brand to target yet...If you want to get a full essay, order it on our website: Ordercustompaper.com

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